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Turns out, you can account for taste

You know what your senior leadership wants, but that often doesn't correspond with what guests want. Upsiide's survey experience mimics real ordering experiences and uses decision science to understand the why behind the buy.

Woman holding up a burger and fries
Client Mc Donalds Color
Client Pizza Hut Color
Client Subway
Client Panera

Why QSR brands love Upsiide


Big menu? Big deal.

Test up to 50 ideas at once on Upsiide for no extra cost. Upsiide's Idea Screening feature lets you test all of your ideas at once, even the ones you generated with our built-in AI tools. Plus you can save your templates and audiences to rinse & repeat easily.


Customizable templates

Upsiide's pre-built flavor and menu testing templates were created by the research experts at Dig Insights. Take advantage of their expertise and get the insights you need quickly with Upsiide’s fully customizable survey templates.


Understand real impact

Don’t be a cannibal. Learn how to optimize your menu and launch innovations that drive incrementality with our Market Simulator. Upsiide goes beyond attitudinal measures, like purchase intent, to business measures, like forecast share.

Flavor Testing Swiping Exercise Example

Flavor Testing

Brew up a taste sensation with our predictive Flavor Testing feature

Some things just work. Like peanut butter and jelly, fries and a vanilla milkshake, or actionable insights and Upsiide. Discover what tickles your guests taste buds, and why, with our Flavor Testing feature.

Pizza image

How Pizza Hut Uses Upsiide to Innovate Quickly and Confidently

As a marketer trying to innovate in the fast-paced quick-serve restaurant (QSR) space, it’s hard to get answers to all of your innovation questions. The task becomes even more challenging when you are running up against the clock, you have to budget your research spending wisely, and you can’t lose out on quality.

That's where Upsiide comes in.

Upsiide saves you time and money

  • We’ve saved money, a lot of money. Before Upsiide, if we wanted to test 30 ideas with a traditional agency partner, we would spend tens of thousands of dollars. And the amount of time that you would need to wait for the results to come back would mean weeks lost. Upsiide has saved us weeks of waiting for results and allowed us to act on key insights right away - while saving valuable budget.

    Pizza Hut

    Devon Lawrence, Marketing Manager

    Pizza Hut

A research platform designed for restaurant brands

Curious to see how Upsiide works? Dive into a QSR idea screening survey that we've made available on the public dashboard. Spoiler alert: nobody liked the AI-generated idea for a 'New York Style Cheesecake Burger'.

Upsiide QSR Dashboards

Ready-to-launch innovations in 5 simple steps

  • Hand drawn burger


    Draft your ideas

    Generate as many ideas as you can and test them against each other using our Idea Screening tool. It’s as easy as swiping on a social media platform.

  • Hand drawn burger with more details


    Choose a direction

    Start prioritizing your ideas - which ones have the most opportunities for innovation? Quickly and easily prioritize your ideas with our 5 handy dashboards

  • Colored burger with lots of details


    Develop a concept

    Once you find the most promising idea, it’s time to go full speed ahead and craft a concept that will tickle their taste buds!

  • Claims


    Hone in on the details

    Don’t forget to refine and optimize extra details that come with your concept. You’re almost ready to launch!

  • 3D burger with a Fresh sign


    Ready to serve

    Time to introduce your final product. Craft a rollout plan with just the right messages to attract your perfect audience. Your friend Upsiide will you support you at every stage!

Which features do consumers love most in QSR ordering?

We turned to North American consumers for answers. Watch this webinar to learn how brands should approach different consumer groups and create the optimal ordering experience.