Portfolio Optimization
Optimize, don’t cannibalize your share of market
Optimize your portfolio and understand incrementality with Upsiide. We're more ‘real world market simulator’, less ‘boring data in bar charts’ so that you can actually visualize the perfect mix.
Pack testing
Our pack testing templates prove that you can account for taste
If you're launching a new innovation, changing up an old fav, or fast adapting a European bestseller, make sure you stand out on the shelf with Upsiide's purpose build pack testing tools.
Claims Testing
Word-perfect messaging every time
People actually listen to what you say so make sure you’re hitting the right notes with claims and communications testing. Understand what's doing it (and what's not) for your consumers, and why.
How Everipe's data-driven approach to innovation brought them certainty
Launching a brand in the CPG space isn't a task for the faint-hearted. It's more saturated than almost any industry out there. Everipe had heard their concept was exciting, but had struggled to prove it. That's where Upsiide came in: to help Everipe prove their in-market potential and benchmark their product against core competitors.
The Upsiide approach simulates real decision-making.
The thing that is most beautiful to me about concept testing on Upsiide is that the forced choice methodology doesn't just tell you whether consumers like or dislike a concept, it simulates real world decision-making.
I know how dependable the data is that comes from a 'forced choice' study experience. If you're working with a limited insights budget, this methodology means you won't have to trade off on the integrity or sophistication of a larger quant survey.
A research platform designed for CPG brands
Curious to see how Upsiide works? Dive into a CPG survey that pits ADVANCED energy drinks against their competitors packaging, available on the public dashboard.
Ready-to-market innovations in 5 simple steps
1
Draft your ideas
Generate as many ideas as you can and test them against each other using our Idea Screening tool. It’s as easy as swiping on a social media platform.
2
Choose a direction
Start prioritizing your ideas - which ones have the most opportunities for innovation? Quickly and easily prioritize your ideas with our 5 handy dashboards.
3
Develop a concept
Once you find the most promising idea, it’s time to go full speed ahead and craft a concept that solves specific customer pain points!
4
Hone in on the details
Don’t forget to optimize extra details that come with your concept like messaging, packaging and pricing. You’re almost ready to launch!
5
Launch
Time to introduce your final product. Craft a rollout plan with just the right messages to attract your perfect audience. Your friend Upsiide will you support you at every stage!
Discover how Advanced applied insights to CPG pack design
As a producer of powdered energy supplements for gamers, ADVANCED wanted to expand its product stack to the RTD space. But how does one compete in a category with an already fierce competition? Upsiide helped ADVANCED realize that it was all about effective package design.
More about using Upsiide for CPG
The CPG Innovation Process: 6 Steps to Success
The innovation process in CPG doesn’t have to be tricky. We outline it in a few simple steps and explain what CPG brands should consider to innovate effectively
Chips or Crisps? 6 Ways To Optimize On-Pack Claims For The World’s Fave Snack
The chips category has been disrupted by ‘better for you’ snack brands. But what health-related claims make consumers buy chips? Our study is about that.
Sussing Out Sustainability: What Works, What Doesn’t, and How to Write an On-pack Claim in 2021
We've undertaken in-depth research into how consumers view sustainable practices as a whole, and how this translates to purchasing behaviour with on-pack claims
