Why message testing?
Send the right messages to the right people.
Your audience is bombarded with information and advertising everywhere, all the time. Upsiide’s message testing solutions allow you to test as many as 50 messages to help you discover the ones that cut through and differentiate.
Create an effective messaging hierarchy.
Understanding which messages resonate is crucial, but where should they show up in the customer journey? We help you identify a hierarchy for your team to leverage in campaigns, web copy, claims, and more.
Better understand your customer.
Upsiide's unique question types - like our emoji question - allow you to understand how respondents react to your messages and how to create differentiated messages that stand out.

Get detailed qualitative feedback.
Our open-end question type adds a human dimension to your data. After respondents leave feedback about your ideas, Upsiide NLP analysis will automatically conduct sentiment analysis and find actionable patterns in the results.

Discover why respondents like or dislike your message.
Why does one message perform better than the other? Why should you prioritize one message over another? And why does this matter to your business? Idea Split will give you the answers.

Explore connections between different messages with the Idea Map.
The Idea Map helps understand how your messages relate to one another. This visual is powerful, it'll spell out competing clusters of messages and find opportunities for differentiation.
This is where we tell you why Properly loves us
Having been established in 2018, Properly’s mission has been to bring simplicity and consumer centricity to the buy and sell process. Properly came to Upsiide and learned what their customers want and how their business model fills in that gap.

Upsiide can help with research across the innovation lifecycle
Our platform has so much more to offer from screening ideas to developing product concepts to assessing creative materials.
- Concept Testing
- Creative Testing
- Package Design Testing