study creation experience
Build a study.
Creating a study isn't scary anymore. With Upsiide’s intuitive user interface and templated studies, you can get going easily.
Take advantage of 5+ question types, preview functionality, in-platform translations, and ready-to-go study Blueprints. You'll be off to the races in no time.
respondent experience
Select the right audience.
Upsiide’s Audience Marketplace connects you to 44M people across the world, with built-in demographic info that helps you target the right people. If you need to screen people into your study based on preferences or behaviors you can use custom questions too.
Once you're done, save your audience as a Blueprint for fast study creation in the future.
Our approach to DIY borrows from mobile behavior.
Upsiide’s respondent experience captures the way people use their phones on a daily basis.
To indicate preference in an idea screen, a respondent swipes left or right. When they 'like' two ideas, they're asked to trade-off between the two, replicating the experience of shopping. This experience is simple but powerful, allowing us to learn which ideas respondents like most (interest) and how loyal they are to those ideas (commitment).
We do 'agile research' differently
Predict in-market potential
We've developed a brand new metric, the Idea Score, that makes prioritizing opportunities easy. There’s nothing else like it in the market.
Reveal strategic opportunities
A lot of restech is simplistic. Upsiide provides a clear ranking of your ideas, as well as data visualizations and volume & source of volume forecasting.
Leverage competitive context
We don't price studies based on the number of ideas being tested. You have the flexibility to test new ideas alongside in-market competitors, helping you save valuable budget.
5 dashboards make uncovering insights easy-peasy.
Upsiide gives you access to five interactive dashboards to analyze your results. This includes a quadrant chart and an idea map, both of which help you visualize how your ideas performed and the underlying structures that link groups of them together.
Some of our work
Research Best Practices: Question and Answer Piping
Discover how to use question and answer piping in surveys to get higher quality data and ensure a better survey experience for your respondents.
The Power of Design Thinking for Product Development
Design thinking can be used in product development to create innovative and disruptive products that solve consumer problems. Here’s how.
How Upsiide Can Predict The Success of Your Idea: An Oscars Case Study
Using Upsiide’s idea screening tool, we analyzed how this year’s Oscars Best Picture award nominees matched public opinion.
Opportunities in QSR: How To Improve The Ordering Experience
QSR brands have often been at the forefront of innovation. But what new features should they focus on to drive conversions? Discover more in our new study.