The simple and intuitive way to engage the next generation of shoppers. Upsiide reflects the fact that innovations must break through in the blink of an eye and survive without extensive support.

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Next Generation

Tap the next generation

Mobile interface reflects how people (especially Millennials) relate to the world. Swipe right to like an idea. Swipe left to dislike it.
The result is intuitive System-1 reactions to your ideas. Info

Use Upsiide to screen
all your innovations

Upsiide is relevant across every category – CPG, financial services, telecommunications, pharmaceuticals, quick service and casual sit-down restaurants. Use it to test:

  • New Brands
  • New Extensions from Existing Brands
  • Brand Names
  • Benefit Messages
  • Positioning
  • Communication
  • Pricing
  • Package design



Get real-time results through a secure dynamic dashboard.

Measure against benchmarks

Once you become an Upsiide client, we first test in-market products and your previous innovation ideas. This provides accurate performance benchmarks for your categories.

Competitive Intelligence

Quickly assess competitors’ innovations.

Is now the right time to panic?

A record of your genius

Consumer reaction to your ideas flows back to your secure online portal.

Over time, you’ll create a database of ideas, ranked by performance, searchable by keyword. Learn from ideas that perform well and those that fail.


In his 2011 best-selling book Thinking, Fast and Slow, Nobel Memorial Prize winner Daniel Kahneman describes System-1 as a decision-making process that “operates automatically and quickly, with little or no effort and no sense of voluntary control”.

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