Upsiide is an incredibly useful tool that allows us to integrate consumer feedback into our innovation pipeline earlier and faster.
GLOBAL QSRConsumer Insights Manager
“Faster, cheaper, better. Pick any two”. That used to be the standard line in our CMI group. We now joke that the Upsiide team has disrupted the model by delivering all three.
RETAILCategory Insights Manager
We no longer waste time and resources having our development teams focus on ideas that have little customer appeal, and instead can focus on refining and improving the truly breakthrough ones. Put plainly, Upsiide makes us smarter and faster.
Global QSRConsumer Insights Manager
What I love about Upsiide is that it is built by insights professionals for insights professionals. So you get a tech-enabled tool that also has research rigor. The data modeling makes it possible for me to have strategic conversations with my internal stakeholders.
CPGConsumer and Market Insights Manager
Our team used to be overwhelmed by ideas and each person had their favorites. We now have a way to move forward with consumer validation without losing momentum