Under the hood, Market Simulator runs our proprietary algorithm consisting of a mix of choice modelling expertise, advanced analytics and Hierarchical Bayesian (HB) modelling techniques. This helps us generate source of volume data up to 100x times faster than traditional methods. There’s nothing else like this in the market.
It's anyone-in-charge-of-innovation's new BFF.

Where to find it
Baked into the dashboard.
Market Simulator sits alongside our existing interactive dashboards. They're super hard to miss.

Generating the simulator
It takes one click. Literally.
One click is all it takes for the magic to happen. Sit back, relax and get notified when your simulator is ready.

Access source of volume
Check to include. Uncheck to exclude.
See how much market share your innovation sources from existing products by selecting it in the dashboard. In fact, the entire simulator is interactive - have a play.

Remove a product from the test
See the biggest winners (and losers).
De-select a product to see how its share would get redistributed among others in the market. Your competitors' loss could be your gain.

Analyzing in groups
Create groups to uncover patterns.
Want to group products into different brands or segments to spot any important patterns? Well, now you can.
