Why test concepts?
Focus
Do you have heaps of new product ideas? Upsiide lets you test up to 50 concepts (yours and competitive) at a time. This means you'll walk away with more information from one test.
Find patterns
Upsiide goes beyond finding your best product ideas. Our quadrant chart helps you identify innovation territories, so you can uncover clear winners, those you need to rethink, and more.
Understand why
Alongside screening, Upsiide helps you conduct deep-dive diagnostics on a handful of different concepts. This means you can assess your concepts against key indicators of success for your business.
Preliminary forecasts
DIY research results can be challenging to interpret - how do you compare across dozens of Likert-scale questions? Upsiide forecasts share and source of volume to help you predict in-market performance.
See Concept Testing in action
Want to see what a Concept Testing study might look like? Check out a sample dashboard to know what to expect 👇

Introducing, the Idea Score.
Because our respondent experience captures interest and commitment, we're able to better predict the potential performance of your ideas. This is captured in our proprietary Idea Score; There’s nothing else like it in the market.

Our emoji question captures genuine emotional reactions.
Our emoji question type allows respondents to select a defined number of emojis from an array of 28. All based around Plutchik's wheel of emotions.

Test a handful of concepts against indicators of success.
Want to measure where your concept shines and where it doesn't? With Idea Split, you can ask respondents follow up questions about each of your product concept and compare the results against indicators for success.
Civil Pours used Upsiide to develop a winning product mix.
Civil Pours wanted to bring the taste and quality of craft cocktails to a ready-to-drink (RTD) format. We helped them develop a line of new products for their target market and rejig their pricing and marketing strategy to guide product development plans.

How else can you use Upsiide to conduct research?
Whether you're looking to better understand your target audience, test creative, or develop some new packaging, Upsiide can help.
- Message Testing
- Creative Testing
- Package Design Testing