Dig's approach to innovation research
At Dig, we're asking new questions in new ways.
We are building respondent experiences that mirror the ways that people engage with the world around them right now. We leverage the language of mobile (swiping, double taps, emojis, online shopping, etc.) to remove the artificial survey experience and to obtain more authentic, insightful data.
We've built Upsiide with this in mind, ensuring our new methodologies make the respondent experience better while providing better information to our clients.
What makes Dig unique
As an organization, we have a point of view on what the future of market research, data modelling, and insight generation should look like.
In order to keep pace with change...
Research needs to be modernized, borrowing from the world around us and adjacent categories to ours.
In order to produce effective research...
Research needs to be reported in metrics that matter to the business (e.g. volume or revenue or profit), not top-two box scores and jargon.
In order to gain competitive advantage...
Researchers need to become adept at leveraging technology to unlock new ways understanding people.
In order to grapple with data dumps...
Good research should be married with powerful analytics to find patterns.