Learn how to use research to create stand out pack designs
Working in a niche consumer space is hard. Launching a brand-new product category within that space is even harder. That was the problem for ADVANCED.
As a producer of powdered energy supplements for gamers, ADVANCED wanted to expand its product stack to the RTD space. But how does one compete in a category with an already fierce competition?
Upsiide helped ADVANCED realize that it was all about effective package design. In this webinar we chat to Richard Ng, Marketing Director, and Adam Fitzsimmons, Creative Director, to find out:
Why and how ADVANCED came to Upsiide to test package designs
What challenges they found during the research process
Expectations, realities and key learnings from the package design tests
... and more!
Related Posts
Mastering Upsiide: Advanced Strategies for Success
Join us on October 24th at 10am EST to discover Upsiide's advanced techniques, tips, and new features you might have missed.
Pack Hacks: Visual vs Text-Based Pack Design Testing
Bad pack designs can kill great products. But how do you know what works and what doesn't? Join this webinar in collab with Insight Platforms to find answers.
Order Up: Trends in QSR & What’s Driving Change
Grab yourself a breakfast sandwich and watch this webinar on-demand as we walk you through the results of our latest study on QSR ordering trends.
Navigating Distraction: Second Screen Culture and How to Grab Shoppers’ Attention
In this webinar, we’ll show you the results of a brand new study on how people use phones as a second screen and what ad creatives make them tick.