Chips or Crisps? 6 Ways To Optimize On-Pack Claims For The World’s Fave Snack
The chips category has been disrupted by ‘better for you’ snack brands. But what health-related claims make consumers buy chips? Our study is about that.
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How Inquisi Research Used Upsiide to Make TV Research Easier
Inquisi is a research agency that’s helped many British TV providers make better decisions. Inquisi used Upsiide to choose the best TV show ideas.
6 Concept Validation Mistakes and How to Avoid Them
It’s tricky to get concept validation right. We outlined 6 common mistakes you might run into when doing concept validation and 6 tips for avoiding them.
Lunar New Year 2022: How Americans & Canadians Are Celebrating
The Lunar New Year is here. To learn how North Americans celebrate it, we surveyed them about their favourite things about the holiday.
An Explanation of Jobs to be Done: What It Is, Who It’s For, and How to Use It
What is a job to be done (JTBD)? Why will the JTBD framework, or knowing your customer’s job, help you innovate effectively?
How to Validate A Product Idea: 3 Ways to Find Your Next Winning Idea
Developing a great product idea is not that simple. That’s why you need product validation. This article explains how to validate a product idea in 3 ways.
6 Top Packaging Design Examples + Why They Work
What makes product packaging great? We compiled a whole list of top packaging design examples to give you some inspiration.
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