6 Benefits of Modernizing Your Research Stack
Research technology has evolved. That's why you need a modern platform to meet today's market research standards.
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What is an innovation pipeline?
An innovation pipeline is a widely used term. This article covers the basic definitions and reasons for implementing the innovation pipeline framework.
To buy or not to buy: How did inflation affect people’s grocery shopping habits?
Our study tracks how consumers adjusted their shopping habits in different grocery categories and which products were affected by inflation the most.
5 Best Practices for Concept Testing
Concept testing requires time and practice to get it right. We created a list of best practices for testing concepts and some tips for applying them.
The Perfect Recipe for Energy Bar On-Pack Claims
We ran an Upsiide study with 800 US and UK consumers to find out which on-pack claims on energy bars they love most.
How Advanced GG used Upsiide to Find Winning Package Designs and Beat Out the Competition
Advanced GG, a gaming supplement company, used Upsiide's package testing solutions for their new ready-to-drink (RTD) product.
4 Common Mistakes In Packaging Design Testing And 4 Ways to Avoid Them
Package design testing requires skill and attention. We outline 4 costly mistakes you should watch out for when you test your packages.
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