What is AI generation
AI generation (also known as artificial intelligence generation) is an exciting technological advancement that allows computers and machines to create content, ideas, or solutions autonomously.
It's like having a virtual assistant with a creative mind! Using sophisticated algorithms and machine learning techniques, AI systems can analyze vast amounts of data, learn patterns, and generate new and original outputs that mimic human creation.
This means that AI can write articles, compose music, design artwork, and even come up with innovative ideas for various industries.
AI generation opens up a world of possibilities, offering an efficient and imaginative way to tackle complex tasks and generate fresh content - it’s basically a creative collaborator that never runs out of ideas.
At Upsiide, we think AI should add on to human ideas, not replace them. It’s the human part of idea generation that enables AI to build more creative and unique outputs.
TL;DR: Want to learn about Upsiide's AI Idea Generator? This one-pager will give you the gist.
When would you use an AI generator in market research
Generating ideas with AI has tons of use cases in market research.
1) Generating new concept ideas
When it comes to generating large volumes of creative concepts, ideas, or content, AI can be a game-changer. It saves time and resources by automating the process of brainstorming and idea generation, allowing market researchers to explore a wide range of possibilities in a short amount of time and focus their efforts on other aspects of product development.
2) Optimizing existing or failed concepts
You may have ideas that have potential but need a bit of tweaking. You may even have a graveyard of flawed or failed concepts you never want to look at. Well, the beauty of AI is that no idea is bad for it, and it will not give up on generating new versions.
FYI, creating new versions will likely depend on your ability to create the right prompts. Those prompts may include specific instructions or even contain feedback and insights from your target audiences.
Read more: How to Get Better AI-Generated Ideas
Upsiide’s AI Idea Generation Tool
Upsiide’s AI Idea Generator is your go-to place to generate text-based ideas for flavors, taglines, names, and even full product descriptions.
The best part is that it’s now integral to Upsiide’s idea screening interface, meaning that you can create and launch new ideas in a few clicks.
At Upsiide and Dig Insights (the makers of Upsiide), we take the safety and ethics of our AI tool seriously. We conduct regular audits and continually monitor our AI for any potential biases or inaccuracies to ensure that our use of AI aligns with our strong commitment to ethical principles.
Making AI Interaction Easier for You
AI generation tools, in general, are pretty complicated to learn. There are tons of articles, videos and posts explaining how to use AI tools like ChatGPT, Google Bard or Jasper AI (e.g. asking the right questions or instructions).
But knowing how hard it can be for corporate teams to adopt a new tool (let alone a tool powered by AI, which only started booming at the beginning of 2023), we wanted to simplify this process.
That’s why we built easily-accessible prompts in Upsiide’s AI Idea Generator, which can make the idea generation process faster and more efficient.
At the beginning of the process, users see options for creating new ideas, creating claims and product concepts of their choice.
Then, after the initial ideas are generated, they can either write their own follow-up prompts or use the pre-built ones (e.g. generate new ideas, be more creative or follow your own examples).
This decision helped us make AI generation more approachable for newbies and simpler for those who want to fast-track the innovation process.
How to Use Upsiide’s AI Idea Generator
Examples of Leveraging AI-generated Ideas in Concept Testing
As an innovation company, we always test new solutions for efficiency. So, before we launched Upsiide’s AI Idea Generation tool, we wanted to fully understand the value of AI-generated ideas and how they fare against human-generated ones.
We did a series of tests in which we asked ChatGPT and our team to come up with new ideas for milkshake flavors, dipping sauces and credit card rewards. Then, we input those ideas into Upsiide and asked North Americans to rate them.
The results revealed that while human ideas win in general, AI does a fantastic job of generating creative ideas that appeal to niche groups of consumers. So, it was only a matter of time before we decided to build our own AI generator on Upsiide.
