How well is your pack performing?
It might not be communicating what you want or converting buyers effectively.
But how do you know what’s working and what’s not?
In this session, Upsiide’s VP of Customer Experience, Patrick Lambert, explains how to identify which elements of your pack design are working (and which aren’t).
He’ll also explain how data modelling helps with packaging re-assessment, optimization and even total renovation.
Watch on-demand to learn:
How to test packaging to understand which elements are working
The difference between using visual designs and text-based testing methods
Practical tips on how this has worked best for Upsiide clients
How to identify and address the best package visuals with confidence
Our speakers
Patrick Lambert
Patrick Lambert is the VP of Customer Experience at Upsiide and Dig Insights. He is an expert on all things research technology.
Mike Stevens
Mike is the founder of Insight Platforms. He is a consultant, advisor and thought leader on the intersection of technology and research.
Related Posts
Mastering Upsiide: Advanced Strategies for Success
Join us on October 24th at 10am EST to discover Upsiide's advanced techniques, tips, and new features you might have missed.
Order Up: Trends in QSR & What’s Driving Change
Grab yourself a breakfast sandwich and watch this webinar on-demand as we walk you through the results of our latest study on QSR ordering trends.
Navigating Distraction: Second Screen Culture and How to Grab Shoppers’ Attention
In this webinar, we’ll show you the results of a brand new study on how people use phones as a second screen and what ad creatives make them tick.
How to Get More Out of Upsiide
Our Customer Experience team will walk you through everything you need to do to have a perfect market research program.