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Navigating Distraction: Second Screen Culture and How to Grab Shoppers’ Attention

People use their phones while multitasking all the time. But what can brands do to grab consumers’ attention? In this webinar, we’ll show you the results of a brand new study on how people use phones as a second screen and what ad creatives make them tick (or rather *tap* the “buy” button).

Man on phone texting, while watching Netflix on laptop and online shopping on a tablet

This webinar is probably the most relatable one of all.

Are you one of those who watch a movie and then end up looking up the actor’s name, age, personal biography and entire family tree? Don’t worry, a lot of our study respondents do that too. But in this webinar, we’ll show you how brands can leverage this kind of behavior and set themselves up for success.

When was the last time you watched a TV show without mindlessly scrolling on your phone? We’re in the midst of what we’ve called the ‘distraction epidemic’, and that means brands need to figure out how to grab hold of consumers’ attention in a whole new way.

We conducted a study with 2000 North Americans and asked them how they use their phones, tablets and computers, why they get distracted and what type of ads are likely to attract their attention.

In this webinar, we’ll be walking you through the results. Some stuff we’ll cover:

  • What makes people reach for their phones (and no, it’s not just boredom)

  • How much time people spend on their phones while doing other tasks

  • Mobile shopping and what people do before tapping “buy”

  • Which ad creatives people love and remember the most