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Unlock super speed-to-insight

Upsiide is a research platform that allows you to test ideas in a cost-effective and clever way. Test anything from new features, messages, concepts, and designs - all within a competitive context.

Upsiide hero image - 3D spheres and respondent experience
Client Meta
Client Logos properly
Pizza Hut
Client Mars

study creation experience

Build a study.

Creating a study isn't scary anymore. With Upsiide’s intuitive user interface and templated studies, you can get going easily.

Take advantage of 5+ question types, preview functionality, in-platform translations, and ready-to-go study Templates. You'll be off to the races in no time.

respondent experience

Select the right audience.

Upsiide’s Audience Marketplace connects you to 35M+ people across the world, with built-in demographic info that helps you target the right people. If you need to screen people into your study based on preferences or behaviors you can use custom questions too.

Once you're done, save your audience as a Template for fast study creation in the future.

analysis experience

Surface strategic insights.

Not only do our standard 4 results visuals make for fast and actionable answers, but our dashboards move beyond tactics into strategic business decisions.

Want to export your results to CSV to work offline? Feel free!

Don't just take our word for it...

  • I love the Upsiide tool because it gives my team the ability to test concepts that they may not have had the opportunity to test otherwise. In a category like ice cream, where innovation drives growth, there are always so many ideas in the pipeline and Upsiide allows us to have quick consumer feedback to make quality decisions quickly.


    Katie Mundell, Consumer & Shopper Insights Strategy


  • We’ve saved money, a lot of money. Before Upsiide, if we wanted to test 30 ideas with a traditional agency partner, we would spend tens of thousands of dollars.

    And the amount of time that you would need to wait for the results to come back would mean weeks lost. Upsiide has saved us weeks of waiting for results and allowed us to act on key insights right away - while saving valuable budget.

    Pizza Hut

    Devon Lawrence, Marketing Manager

    Pizza Hut

  • The thing that is most beautiful to me about concept testing on Upsiide is that the forced choice methodology doesn't just tell you whether consumers like or dislike a concept, it simulates real world decision-making.

    I know how dependable the data is that comes from a 'forced choice' study experience. If you're working with a limited insights budget, this methodology means you won't have to trade off on the integrity or sophistication of a larger quant survey.

    Client Logos everipe

    Kerry Roberts, Co-Founder


  • The human Insights team looked at all initiatives we have done this year globally. Everyone voted (including senior management) and determined that Upsiide is #1 our biggest success of the year. To get something like this up and running in such a short period of time is phenomenal. It was my best experience working with an agency.

    Global CPG Company

Get a personalized demo

Schedule a product tour with one of our experts and get an overview of the platform.

5 dashboards make uncovering insights easy-peasy.

Upsiide gives you access to four interactive dashboards to analyze your results. This includes a quadrant chart and an idea map, both of which help you visualize how your ideas performed and the underlying structures that link groups of them together.

  • Upsiide Ideas view
  • Upsiide Quadrant Chart view
  • Upsiide Idea Map view
  • Market Simulator