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Try Upsiide for 30 days

Launch your own study or access our blueprints to begin testing concepts, messages, claims, and package designs today.

Upsiide hero image - 3D spheres and respondent experience
Client Meta
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Client Logos pizzahut
Client Mars

Strategic innovation insights in a flash.

Upsiide was built by researchers, with methodologies that reflect new thinking in behavioural psychology.

How Upsiide works

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    Build your study

    Easily create a study, leveraging 5+ question types like grid and emoji questions. If you'd like to get going even faster, use one of our templated Blueprints.

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    Target the right audience

    We've integrated with panel providers, giving our clients access to 44M global respondents. And you can drill-down with demographic targeting and custom questions.

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    Launch your study

    You can expect your study to generate responses within minutes, with the majority of studies closing within 12-24 hours. Go on, sit back and relax.

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    Uncover insights

    Now the fun starts - we've got 5 reporting dashboards that help you squeeze insights out of your data. Whether it's prioritizing ideas or better understanding motivational drivers, we've got you covered.

Get a personalized demo

Schedule a product tour with one of our experts and get an overview of the platform.

Don't just take our word for it...

  • I love the Upsiide tool because it gives my team the ability to test concepts that they may not have had the opportunity to test otherwise. In a category like ice cream, where innovation drives growth, there are always so many ideas in the pipeline and Upsiide allows us to have quick consumer feedback to make quality decisions quickly.


    Katie Mundell, Consumer & Shopper Insights Strategy


  • We’ve saved money, a lot of money. Before Upsiide, if we wanted to test 30 ideas with a traditional agency partner, we would spend tens of thousands of dollars.

    And the amount of time that you would need to wait for the results to come back would mean weeks lost. Upsiide has saved us weeks of waiting for results and allowed us to act on key insights right away - while saving valuable budget.

    Client Logos pizzahut

    Devon Lawrence, Marketing Manager

    Pizza Hut

  • The thing that is most beautiful to me about concept testing on Upsiide is that the forced choice methodology doesn't just tell you whether consumers like or dislike a concept, it simulates real world decision-making.

    I know how dependable the data is that comes from a 'forced choice' study experience. If you're working with a limited insights budget, this methodology means you won't have to trade off on the integrity or sophistication of a larger quant survey.

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    Kerry Roberts, Co-Founder


  • The human Insights team looked at all initiatives we have done this year globally. Everyone voted (including senior management) and determined that Upsiide is #1 our biggest success of the year. To get something like this up and running in such a short period of time is phenomenal. It was my best experience working with an agency.

    Global CPG Company

5 dashboards make uncovering insights easy-peasy.

Upsiide gives you access to four interactive dashboards to analyze your results. This includes a quadrant chart and an idea map, both of which help you visualize how your ideas performed and the underlying structures that link groups of them together.

  • Upsiide Ideas view
  • Upsiide Quadrant Chart view
  • Upsiide Idea Map view
  • Market Simulator
Creating a new study


Build a study.

Creating a study isn't scary anymore. With Upsiide’s intuitive user interface and templated studies, you can get going easily.

Take advantage of 5+ question types, preview functionality, in-platform translations, and ready-to-go study Blueprints. You'll be off to the races in no time.

Global audience


Select the right audience.

Upsiide’s Audience Marketplace connects you to 35M+ people across the world, with built-in demographic info that helps you target the right people. If you need to screen people into your study based on preferences or behaviors you can use custom questions too.

Once you're done, save your audience as a Blueprint for fast study creation in the future.

Upsiide Bar Chart view


Surface strategic insights.

Not only do our standard 4 results visuals make for fast and actionable answers, but our dashboards move beyond tactics into strategic business decisions.

Want to export your results to CSV to work offline? Feel free!

Contact us to learn more...

Find out why forward-thinking companies use Upsiide to bring certainty to their innovation process, and achieve their near and long term goals.