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Knock your campaigns out of the park

Pinpoint the best offers and incentives to win over Canadians

Sports betting

Top 5 sportsbook adoption incentives (according to Canadians)

Bonus Points

"Collect Bonus Points"

Earn loyalty points on every wager, redeemable for site credit.

Sign up bonus

"Sign Up Bonus"

Get site credit when signing up.

Casino chips

"Free Casino Chips"

Sign up and get free online casino chips.

Risk free

"Risk-free Bet"

Get your money back or receive site credit if you lose first bet.

First deposit

"First Deposit Match"

Get your first deposit matched with site credit.

Uncover attitudes & behaviors towards sports betting in Canada

In this 30-minute webinar based on an extensive study of Canadian consumers, you'll learn how consumers are responding to the legalization of single-event sports betting.

Our study templates help you isolate top performing messages

Discover which messages to use and when. Use our playbook, or build your own and get results within a few hours.

  • Communications Screen - You have a lot of messages. Where should you focus your efforts?   Comms Screen identifies messages with strong Interest (i.e. a lot of people want to try this product or service) and Commitment (i.e. people will give up something else they like for this product or service). These measurements have been proven to correlate with in-market volume.
  • Communications Develop - You have a shorter set of messages. Now you need some feedback to optimize them.   Comms Develop includes the Interest and Commitment measures from Comms Screen plus it adds diagnostics to help you learn how potential customers react to your message, what they think about your message and what you can do to make your message even better.
  • Communications Assess - You are now down to 1-5 messages and you need to go deep, identifying where to play and how to win.  Comms Assess explores the performance of your message across the entire purchase funnel. It adds forecasting about the emotional reaction that your message triggers, purchase intent and the optimal mix of messages to maximize reach.

Our customers

Trusted by Fortune 500 brands around the world.

Our clients - Nestle, McDonalds, Meta, Properly, Pizza Hut, Mars

How Upsiide works

  • 3D sphere with a document icon


    Choose a Template

    Easily create a study, leveraging 5+ question types like grid and emoji questions. If you'd like to get going even faster, use one of our survey Templates to affect all your research needs.

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    Target the right audience

    You have access to 44M global respondents in-platform. Select who you'd like your study to go to and drill-down further with custom questions.

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    Launch your study

    You can expect your study to generate responses within minutes, with the majority of studies closing within 12-24 hours. Go on, sit back and relax.

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    Uncover insights

    Now the fun starts - we've got 5 reporting dashboards that help you squeeze insights out of your data. Whether it's prioritizing ideas or better understanding motivational drivers, we've got you covered.

Sports Betting in Canada Sentiment Analysis

Get detailed qualitative feedback.

Our open-end question type adds a human dimension to your data. After respondents leave feedback about your ideas, Upsiide NLP analysis will automatically conduct sentiment analysis and find actionable patterns in the results.

Sports betting in canada Idea Split Upsiide

Discover why respondents like or dislike your message.

Why does one message perform better than the other? Why should you prioritize one message over another? And why does this matter to your business? Idea Split will give you the answers.

Idea Map Sports Betting in Canada

Explore connections between different messages with the Idea Map.

The Idea Map helps understand how your messages relate to one another. This visual is powerful, it'll spell out competing clusters of messages and find opportunities for differentiation.

Get a personalized demo

Schedule a product tour with one of our experts and get an overview of the platform.

Don't just take our word for it...

  • I love the Upsiide tool because it gives my team the ability to test concepts that they may not have had the opportunity to test otherwise. In a category like ice cream, where innovation drives growth, there are always so many ideas in the pipeline and Upsiide allows us to have quick consumer feedback to make quality decisions quickly.


    Katie Mundell, Consumer & Shopper Insights Strategy


  • We’ve saved money, a lot of money. Before Upsiide, if we wanted to test 30 ideas with a traditional agency partner, we would spend tens of thousands of dollars.

    And the amount of time that you would need to wait for the results to come back would mean weeks lost. Upsiide has saved us weeks of waiting for results and allowed us to act on key insights right away - while saving valuable budget.

    Pizza Hut

    Devon Lawrence, Marketing Manager

    Pizza Hut

  • The thing that is most beautiful to me about concept testing on Upsiide is that the forced choice methodology doesn't just tell you whether consumers like or dislike a concept, it simulates real world decision-making.

    I know how dependable the data is that comes from a 'forced choice' study experience. If you're working with a limited insights budget, this methodology means you won't have to trade off on the integrity or sophistication of a larger quant survey.

    Client Logos everipe

    Kerry Roberts, Co-Founder


  • The human Insights team looked at all initiatives we have done this year globally. Everyone voted (including senior management) and determined that Upsiide is #1 our biggest success of the year. To get something like this up and running in such a short period of time is phenomenal. It was my best experience working with an agency.

    Global CPG Company

5 dashboards make uncovering insights easy-peasy.

Upsiide gives you access to four interactive dashboards to analyze your results. This includes a quadrant chart and an idea map, both of which help you visualize how your ideas performed and the underlying structures that link groups of them together.

  • Upsiide Ideas view
  • Upsiide Quadrant Chart view
  • Upsiide Idea Map view
  • Market Simulator
Creating a new study


Build a study.

Creating a study isn't scary anymore. With Upsiide’s intuitive user interface and templated studies, you can get going easily.

Take advantage of 5+ question types, preview functionality, in-platform translations, and ready-to-go study Templates. You'll be off to the races in no time.

Global audience


Select the right audience.

Upsiide’s Audience Marketplace connects you to 35M+ people across the world, with built-in demographic info that helps you target the right people. If you need to screen people into your study based on preferences or behaviors you can use custom questions too.

Once you're done, save your audience as a Template for fast study creation in the future.

Upsiide Bar Chart view


Surface strategic insights.

Not only do our standard 4 results visuals make for fast and actionable answers, but our dashboards move beyond tactics into strategic business decisions.

Want to export your results to CSV to work offline? Feel free!

Contact us to learn more...

Find out why forward-thinking companies use Upsiide to bring certainty to their innovation process, and achieve their near and long term goals.