How Pizza Hut Uses Upsiide to Innovate Quickly and Confidently
For Pizza Hut, traditional approaches to innovation simply weren't cutting it. That's why they leveraged Upsiide to fill their innovation pipeline with winning ideas and optimize their marketing initiatives.
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Research Best Practices: How To Build The Right Survey Audience
Finding the right audience for your survey requires precision. Here are our best tips for setting up a target audience for your questionnaire.
How to Write a Concept: Best Practices and Examples
Creating a concept to test in survey research has been the same forever. We think it’s time to change how to write a concept.
The 7 Best Product Innovations of 2022 (According to Consumers)
With 2022 coming to an end, we ran a study with North Americans to tell us which new products they loved most this year.
AI in Market Research: How to Get Better AI-Generated Ideas
Artificial intelligence can be super valuable in market research if used correctly. This article explains 1 essential tip for generating great ideas with AI.
The Future of Crypto: Consumers React to the FTX Scandal
The FTX scandal has the crypto industry SHOOK. We asked 1000 Americans how they feel about crypto now and how that’ll impact their future crypto habits.
Research Best Practices: Designing Open-Ended Questions to Get Richer Answers
Crafting good open-ended survey questions is an art. Here are 3 simple tips and examples for writing great open-ended questions.
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