Survey approaches must be considered carefully because they've grown up in the last decade. Product innovation teams and researchers are using mobile-first, gamified interfaces to boost engagement and obtain the consumer data needed for behavioral modelling — rather than relying on overly rational, traditional surveys.
Download this new report to learn more about:
How gamification strategies are boosting consumer survey engagement
Ways to streamline testing and make innovation more efficient
Actionable metrics that help drive strategic decision-making
How brands are identifying innovation opportunities with incremental benefits