Over the last years, the Canadian sports betting industry has experienced major changes. The federal ban on single-game sports betting was lifted in August 2021. In Ontario, the market for private gambling opened in April.
To understand the impact of the changes, we ran a study with over 1000 Canadian betters and non-betters. And in this webinar, we’ll walk through the results of the study and explain:
What the size and specific characteristics of the total addressable market for sports betting in Canada is
How aware people are of single-bet sports betting being legalized and what the perception of the change in law is
What current sports-betting behaviour looks like
What types of sign-up promotional incentives resonate with most consumers
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