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A Look into the Plant-Based Protein Category

Discover which plant-based protein brands consumers like best, and why.

Here's what you'll learn

1. What the plant-based protein market looks like

There's fierce competition. But some brands might have more potential to succeed than others. This report reveals who you should look out for in the future.

2. Which brands appeal to consumers & why

We've used our new Idea Split feature to know why consumers prefer some brands and not others. Hint: your packaging matters.

3. What shoppers think about plant-based protein

What does "plant-based" really mean, and is there consensus across non-rejectors? The results showed that the answer isn't so simple.

4. Which brands have the share of choice potential

Our Share of Choice and TURF analysis revealed those brands have the most potential, and those that make up the most successful product mix.